Question 1

What does your Business & Market Analysis include?

Accepted Answer

We take a comprehensive look at your business, goals, target customers, current marketing efforts, competitive landscape and overall market. We also research the media opportunities available to determine where your brand has the greatest potential to reach the right consumers and drive growth.

Question 2

Why do you analyze our business before recommending media?

Accepted Answer

We believe the media strategy should be built around the business—not the other way around. Understanding your revenue drivers, customer base, growth goals, seasonality, geographic priorities and competitive challenges allows us to make recommendations based on what your business actually needs.

Question 3

Do you research our competitors?

Accepted Answer

Yes. Competitive analysis is an important part of our process. We look at how competitors position themselves, the messaging they're using, where they're advertising and, where information is available, their media activity. This helps us identify opportunities to differentiate your brand and uncover areas your competitors may be overlooking.

Question 4

Do you evaluate our current marketing and advertising?

Accepted Answer

Yes. If you're already advertising, we'll review your existing strategy, media mix, messaging and available performance data. The goal isn't to change something simply for the sake of changing it—we want to understand what's working, what could work harder and where opportunities may exist.

Question 5

Can you identify new markets or growth opportunities?

Accepted Answer

Yes. Part of our analysis is looking beyond current activity to identify potential opportunities—whether that's an underserved geographic area, a customer segment, a competitive opening, a media channel or a different approach to positioning your brand.

Question 6

What types of Media do you plan and manage?

Accepted Answer

We plan and manage media across a wide range of platforms, including broadcast television, connected TV (CTV), streaming video, digital video, broadcast radio, streaming audio, podcasts, digital media, paid social, direct mail/print and out-of-home advertising. Our recommendations are based on your audience, market, objectives and budget—not a predetermined media package.

Question 7

Do you ever combine traditional and digital media into one campaign?

Accepted Answer

Absolutely. In many cases, that's where we see the greatest opportunity. Television, streaming video, radio, streaming audio, digital and out-of-home can each play a different role in the customer journey. We build the media mix so the channels complement one another rather than operating as disconnected campaigns.

Question 8

Do you negotiate directly with media vendors?

Accepted Answer

Yes. Vendor negotiation and management are an important part of what we do. We evaluate rates, inventory, audience delivery, placement, added value and other opportunities, then negotiate on our clients' behalf and hold vendors accountable throughout the campaign.

Question 9

What creative services does Pence Media offer?

Accepted Answer

We provide full-service creative solutions including concept development, video production, audio production, graphic design, digital creative, editing and more. We can take a project from the initial idea through final production and delivery.

Question 10

Can you work with creative assets we already have?

Accepted Answer

Yes. Not every campaign needs to start from scratch. We can evaluate your existing video, audio, photography and graphic assets and determine how they can be edited, refreshed, reformatted or repurposed for different media platforms.

Question 11

Why have Pence Media handle both the media and the creative?

Accepted Answer

Because the two should work together. When we understand where the advertising will run, who we're trying to reach and what role each media channel plays, we can develop creative specifically for those environments rather than simply producing one asset and forcing it to work everywhere.

Marketing that actually drives growth.

Our Services

Business + Market Analysis

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Media Strategy + Management

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Reporting + Matchback Data

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Creative Services + Concepting

LEARN MORE

140 +

Years of Combined Experience

Let us help make your brand a household name

We Provide Business
Growth Solutions

01 . Experienced Team

03. Optimize Budget

02 . Custom Strategies

04. Effective Solutions

WHY CHOOSE PENCE?

Businesses Trust Partners That Always Deliver

Tailored Plans

Strategic Partner

Results Driven

FAQ About Our Business
Solutions & Services

Marketing that actually drives growth.

Our Services

Business + Market Analysis

LEARN MORE

Media Strategy + Management

LEARN MORE

Reporting + Matchback Data

LEARN MORE

Creative Services + Concepting

LEARN MORE

140 +

Years of Combined Experience

Let us help make your brand a household name

We Provide Business Growth Solutions

01 . Experienced Team

03. Optimize Budget

02 . Custom Strategies

04. Effective Solutions

WHY CHOOSE PENCE?

Businesses Trust Partners That Always Deliver

Tailored Plans

Strategic Partner

Results Driven

FAQ About Our Business Solutions & Services

We Provide Business
Growth Solutions

FAQ About Our Business
Solutions & Services